Martini Caffè Torino

Experiential Campaign

To celebrate the official European launch of Martini Riserva Speciale Bitter, GLOCK was commisioned to create an installation that payed homage to the original Caffé Torino in the Piazza San Carlo, Turin, a masterpiece of Italian design dating back to 1903. The cafe provided the perfect environment for guests to enjoy classic Italian appetitivo, as well as sampling a perfectly mixed negroni at the touch of a button from a ‘Toret’ - a bull headed water fountain, classically found on the streets of Turin.