Aberfeldy
Extraordinary heritage.
As global creative agency for Aberfeldy, we relaunched the Single Malt whisky and gave the brand a truly global presence. Through insight, we understood that Aberfeldy would need to look inward at its extraordinary heritage and unique product story to connect with the astute new generation drinker.
We translate our ideas to multiple touch points, with numerous activations across the globe, through on and off trade events, global travel retail and local advocacy programmes - our partnership has seen the brand successfully grow year-on-year.
Celebrating 125 years of craft.
As longstanding partners of Aberfeldy, we played a key role in celebrating its 125-year milestone. Through a series of activities, including a museum pop-up and influencer outreach, we highlighted the brand’s rich heritage and their dedication to whisky craftsmanship. Our efforts were geared towards elevating the brand to the super-premium whisky category as we marked 125 years of excellence in the craft.
