William Lawson’s
Global ATL Campaign.
We reintroduced the brand icon ‘Highlander’ to the world. Across three core images we brought to life his unconventional personality and NO RULES approach to life. The shoot took place in the Scottish Highlands - a nod to the provenance.
The visuals were used globally, rolled out in key markets across OOH, digital, on and off trade.
No Rules.
Great Scotch.
As long standing partner of William Lawson’s, our challenge was to create relevance with the modern consumer. Redefining the brand positioning to reaffirm its market leading position. Our approach was to update the NO RULES. GREAT SCOTCH brand philosophy and personality - whilst ensuring the liquid credentials were not lost.
We continually work with the global team and local markets to ensure the brand empowers audiences to challenge convention.
