Bombay Sapphire
Stirring Creativity.
We have a long established relationship with Bombay Sapphire, working across global and local markets. We continually challenge the conventions of the gin category to connect with the spirit drinker. We create platforms, content and collaborations that cause global impact and local market cut-through. We amplify our ideas through multiple channels to effectively reach the consumer and shopper.
Bombay Bubbles.
We created ‘Bombay Bubbles’ - a sampling experience that invited shoppers to interact with giant gin-infused vapour bubbles. An ‘English Estate’ glasshouse told the botanical liquid story with a bar where shoppers could co-create a perfect gin serve. Connecting with shoppers through innovation drove sales - evident in a 64% conversion rate over the 3 month activation with 6.7K bottles sold.
