Dewar’s
A brand re-invented.
As long-standing, lead global agency for Dewar’s we have led huge transformation for the brand.
The audience were getting older and the brand needed new recruits, our approach was to disrupt the conventions of the whisky and connect with a younger demographic. Our experience in local markets means we understand the regional nuances in behaviour - so we can take our global thinking and adapt into market toolkits across multiple touch-points.
Scotch Egg Club.
Competitor brands were being far too serious with live events - so we leveraged key audience passions of street food and shareable experiences to create a global movement around whisky and scotch eggs. Dewar’s intrinsic message ‘Double aged’ was activated through cleverly playful games. The platform helped the brand grow by 26% - after it was activated in 40 cities globally and seen by over 1 million on Instagram stories.
