Oxley Gin
Coldcraft distilled London Dry Gin.
We recently partnered with Oxley Gin to bring their unique distillation process to life. As a brand with technology in its DNA, we looked inwards at their radical approach to making gin: using vacuum technology and a cold distillation process to capture natural brightness. To visually bring this to life, we enlisted the help of leading scientific photographer, Karl Gaff, to create a series of microscopic photographs that captured the gins vivid botanical clarity.
We used these assets to activate across the on & off trade as well as creating a bespoke digital microsite.
Microscopic Mixology.
We created the on-trade platform, ‘Microscopic Mixology’ to inspire bartenders and drive recognition for Oxley and it’s radical production process. Giving the UK’s top cocktail bars the chance to have their own Oxley cocktail creations put under the microscope.
We designed bespoke sample collection packs which were sent to partner bars. Liquid samples were taken of their cocktails and then sent to the lab to be captured under the microscope. This resulted in a collection of un-edited, beautiful images which show Oxley’s Vivid Botanical Clarity for consumers to see with their own eyes.
We used this photography to create unique POS assets for the bars to use. Including menu and coaster designs as well as a limited edition print series.
